How to Start Advertising Your Muskoka Cottage for High-Value Summer Stays

Taylor Jordan
April 11, 2025
3
min

Thinking of Renting Out Your Muskoka Cottage? Here's How to Attract Premium Summer Stays

If you’re a cottage owner in Muskoka, summer is the golden season. With city dwellers eager to escape into nature, it’s the perfect time to turn your cottage into a high-earning vacation rental. But simply listing your property on Airbnb or VRBO isn’t enough—you need to position it strategically to attract the right guests and top-tier pricing.

At Sora Stays, we specialize in premium Muskoka cottage rental management and we’re sharing our top insider tips on how to get your listing set up for success.

1. Set a Strategic Minimum Night Policy

One of the biggest mistakes new hosts make is setting the minimum stay too low. While it might feel tempting to accept 2-night bookings to fill gaps, short stays create extra cleaning turnover and often attract lower-value guests.

Our recommendation:

  • Set 4-5 night minimums during peak summer (late June to early September).
  • Consider longer minimums for long weekends and holidays.
  • Lower your minimums only for last-minute gaps (1–2 weeks out), using dynamic pricing tools like PriceLabs.

This attracts serious vacationers, reduces wear-and-tear, and increases booking value.

2. Lead With Impactful Photos

Your cover photo is everything. It’s the first impression a guest gets—and the main reason they’ll click your listing (or scroll past it).

Here’s what works best for Muskoka listings:

  • Start with a hero shot of the lake view, ideally with a dock or Muskoka chairs at sunset.
  • Follow with cozy interiors that feel modern, clean, and inviting—a beautiful living room, styled kitchen, and bedrooms.
  • End with lifestyle photos: people around the firepit, a family enjoying the lake, or guests having wine on the deck. These sell the experience, not just the space.

Bonus tip: Add seasonal photos—lush summer greenery, fall foliage, or winter scenes with snowshoes and fairy lights to show it’s a year-round retreat.

3. Write a Listing Description That Tells a Story

Guests aren’t just looking for a place to sleep—they’re booking a Muskoka experience. Your description should speak to that.

Structure your description like this:

  • Headline: Highlight the best features right away (e.g., “Luxury Lakefront Cottage | Hot Tub | Private Dock | Sleeps 10”)
  • Opening paragraph: Describe the vibe—peaceful mornings on the dock, roasting marshmallows under the stars, etc.
  • Details: Cover key features (bedrooms, bathrooms, amenities, location, lake access).
  • Guest expectations: Let them know about quiet hours, no parties, or pet policies.
  • Local highlights: Mention nearby towns like Port Carling, Bracebridge or Gravenhurst and top attractions.

Keep it warm, professional, and easy to skim. Bullet points help!

Bonus: Use Professional Management for Maximum Return

If you’re serious about turning your cottage into a high-earning vacation rental, professional support can make all the difference. At Sora Stays, we provide full-service Muskoka short-term rental management—including:

  • Listing creation + SEO-friendly copy
  • Professional photography
  • Dynamic pricing
  • Guest screening and 24/7 communication
  • Premium cleaning and maintenance
  • Digital guidebooks and concierge support

Our listings perform 30–40% better than market average, and we help owners achieve $100K+ in annual revenue for well-positioned cottages.

Ready to List Your Cottage the Right Way?

If you’ve been searching for:

  • How to rent out my Muskoka cottage
  • Muskoka vacation rental management
  • Best Airbnb property manager in Muskoka
  • How to make money renting my cottage this summer

…then you’re in the right place.

Let’s chat about how we can help you earn more, stress less, and turn your cottage into the summer destination guests rave about.

📩 Contact us at info@sorastays.com or book a call here

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